Super Bowl LV Posts Worst Ratings Since 1969, Least Watched Since 2006
The numbers are in for Super Bowl LV, and they're not good.
The numbers are in for Super Bowl LV and they're not good. Super Bowl LV posted the worst ratings since 1969 and was the least watched Super Bowl since 2006.
Viewership fell by an estimated nine percent: “CBS averaged 91.629 million TV-only viewers for the Buccaneers’ blowout of the Chiefs in Super Bowl LV, the game’s lowest TV viewership since ’06 when Steelers-Seahawks averaged 90.75 million on ABC. That figure is down from just over 100 million TV-only viewers for Chiefs-49ers last year,” Sports Business Daily reported.
That's not the end of it however. Sports Media Watch published ratings numbers for every Super Bowl to have been played, this year's rating of 38.2 are the lowest since 1969's rating of 36.0. Super Bowl LV is also the first game to fall below 40.0 ratings, since the 1990 Super Bowl between the 49ers and the Denver Broncos.
Although, streaming was way up by over 60 percent this year, once again proving that there is a migration away from broadcast TV to streaming services.
Sports Business Journal reporter John Ourand noted that Super Bowl 55’s numbers are “hard to spin” into a “positive story.”
“It’s hard to spin these Super Bowl ratings into a positive story. The numbers are down despite a highly-touted matchup of star QBs, snowstorms in the Northeast, etc.,” he tweeted Tuesday.
Ourand would later add that overall tv viewership is down by seven percent.